In order to compete more effectively for the tourist business that drives this Faneuil Hall locale, and to capture a greater food revenue, The Glynn Hospitality Group needed to update the look of this well-known drinking spot. The DLA concept updates the Shamrock's traditional Irish theme with a nod to Boston's political history. New photographic murals depicting the life of legendary Mayor James Michael Curley, upon whose life the novel "The Purple Shamrock"was based, plus oversized custom lighting and simple limestone motifs redefine the interior. Outside, a large stainless steel, aluminum and copper sign effusively welcomes patrons.
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